Rob Luckins Photographer


This was a great shoot for Puma Golf towards the end of 2023.
The concept behind the shoot was to show two different sides to the shoe by way of creating a distorted reflection, almost like a Jekyll and Hyde image.

After reviewing the images, the client opted to go in a different direction with the shoot, which we shot on a separate day.

Agency - The Canopy Studio
Art direction - George Flood
Producer - Hannah Beard
Junior producer - James Patch
Assistant - James Burns


Annual 2024 ShortlistPuma Phantom Cat NitroThe Cutting Room Floor Project featured: on 23rd May 2024 Pro member:

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Rob Luckins has been a Contributor since 25th November 2015.

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Puma Phantom Cat Nitro