ABOUT

I approached The Big Issue, as we felt they had stories to tell that were unique within the 'charity' sector. Their mission has always been to provide a 'hand up not a hand out'

Having spoken with department heads several times and provided them with director treatments and creative help, we joined forces in 2019.

The brief was to create a heart felt social campaign, showing the christmas wishes of the Big Issue vendors, but more importantly, an insight into their lives and how TBI are looking to bring people back into work/society. It's about providing them with dignity and confidence to work their way out of poverty and homelessness.

We created social media edits to cover all social media (15 second and 60 second edits)

Shot over 1 day of filming in several locations, we worked closely with the group to make sure that vendors were comfortable on camera and that he questions were 'on brand'.