Rob Hooper Digital Artist

ABOUT

Broccoli Beer Chaos? A beer made from Broccoli? What could be brewing?

I received a commission from The Other Half Brewing Company of New York USA.

They needed a ‘Where’s Waldo?’ style map featuring masses of Broccoli characters scattered over the greater New York State. There were 6 particular areas they wanted to highlight. The Other Half Brewing Company has beer tap houses in each location, namely New York City, Brooklyn, Buffalo, The Finger Lakes, Philadelphia and Washington D.C.

They had an existing broccoli mascot for their broccoli beer called “Broc” It was the basis for all the little Brocs I drew. We produced about 100 different Brocs and scattered them liberally all over the landscape.
Each of 6 regions in the Chaos Vista are used as beer labels. These are distinct for each New York State region. (A clever ploy if you ask me). This was a fun job - it reminds me of why I love what I do and why I got into this career in the first place!
I would recommend that you visit their site to see the final outcomes! (it’s worth it I swear!)

MADEIT CREDITS

  • Other Half Brewing CompanyClient
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