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NatWest Rooster Money - Direct Response TV & Social

The brief was to drive NatWest Rooster Money card trials (for new & existing customers) by demonstrating how Rooster Money
can help families thrive, and help young people get a head start with money and grow towards financial independence.

To do this, we took NatWest’s Q1 brand TVC and re-edited it so that it worked harder for a DRTV audience.

Stats:
TV (Results captured from 1st July - 30th September)
• Highest response rates and lowest cost per session when comparing to H1 2025
• 75.6M Adult impact
• Contributed 7.1% of the visits to the website or app.
• Increased purchase by 14%

YouTube (Results captured from 2nd - 30th September)
• 23M impressions
• 1.3M views