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With NatWest wanting to encourage take up of their Reward credit card, we were tasked with making customers aware of the benefits of using it for
everyday purchases, under the proposition, “Get rewarded for everyday spending”. An old brief, we were asked to do a refresh using stock imagery.

We said, “Nah. For a bit more budget, we can do something a lot better.” Our campaign idea, ‘Tell Everyone’, combines social hooks and the human truth that as people, we can’t help but tell everyone an offer or deal that we’ve just got.