ABOUT

As part of a drive to create more engagement in the Campania region of Italy, Amazon became a Global Partner of Napoli Football Club.

The 22/23 season featured a Christmas video, that not only featured Napoli players teaming up with Amazon to help deliver smiles over the festive period, but also felt authentic to the Neopolitan people.

So far, the OLV has garnered over 5.5MM views, totalling 132.2K hours of watch time with an average viewing time of 86”.

Considering that the all content around this sponsorship is primarily targeted towards the Campania region only, these are great results.