Rob Gray
Account Director
ABOUT
"Half of millennial women have received a nude photo they didn’t ask for. It’s illegal to flash someone IRL, so why not online?
We drew attention to this hypocrisy in a world where technology enabled cyberflashing, and attacks were often anonymous. With sexual health charity Brook, we launched posters of typical ‘dick pic’ poses to show how confronting it can be. QR codes strategically placed over intimate areas would tweet local politicians with a scan of a camera, mobilising a previously unaware public.
The campaign reached Fay Jones MP, who championed the legislation. Ultimately, our campaign helped change the law."
MADEIT CREDITS
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BrookClient
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Beatrice ClarkeAccount director -

Becky Devereux PileAccount director -

Daisy BardCreative -

Donna YanPlanning director -

Genevieve JayasekeraAccount director -

Ollie FluxEditor -

Orla O'ConnorCreative -

Peter McKenzie JonesTechnology and CX director -

Vanessa RobinsonCreative Director -

Creative Circle, Creative Foundation & The UK Creative Festival -

Grey LondonAdvertising Agency -

Laura Jordan BambachPresident and CCO -

Rob GrayAccount Director -

Celeste DalairacExecutive Creative Director