Rob Bovington Creative Director

ABOUT

SMARTY’s latest instalment of its ‘Less Malarkey, More SMARTY’ campaign continues to take on the traditional telco market by championing no-nonsense mobile plans. On a mission to bring simplicity and trust to an industry known for confusion, SMARTY highlights the everyday malarkey we all face, bringing it to life through a humorous scenario.

MADEIT CREDITS

  • Smarty MobileClient
Project featured: on 30th May 2025

"Less Malarkey, More Smarty" (Wedding Invite)

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