ABOUT

Bold Scandinavia was tasked with rebranding Norwegian channel TV 2 and creating a series of idents that would strengthen its brand and position it as one network. The challenge was in the fact that TV 2 caters to different target groups and broadcasts contrasting types of content, such as live sports, series, investigative documentaries, news, celebrity reality shows and soap operas. The solution was to create a new identity that takes pride in diversity and shows how TV 2 brings different content together. The new idents show how these contrasting worlds meet, and how TV 2 unites them as something new and unexpected.