About me

Hey, I'm Ro Bocking-Wood. I'm Marketing Director at Jungle Creations, leading marketing, brand and communications for the social agency powered by publishing.

Over the last 14 years, I've built my career across social, ecommerce, digital and creative businesses, helping brands and agencies figure out what makes them different and tell stories people actually care about.

I've always believed the best marketing sits somewhere between data and gut feel. Data tells us what people are doing. Understanding people tells us why. I'm fascinated by audiences, what they notice, what they ignore and what makes them feel something. Every decision I make is backed by insight, but understanding human behaviour is what turns numbers into meaningful ideas. Otherwise, what's the point

Throughout my career, I've built marketing functions from the ground up, led three major rebrands, delivered a brand refresh, supported four acquisitions and helped businesses show up with greater confidence, consistency and commercial impact. I've been lucky enough to work with brilliant people and brands including Disney, DFS, Formula 1, Barbour, Birkenstock, WWF and JD Sports.

Along the way, I've been recognised in PMW's Powerlist 100 in both 2025 and 2026, named one of Girls in Marketing's Top 26 Marketers to Follow in 2026 and recognised as a CMO to Watch. But if I'm honest, the things I'm proudest of aren't campaigns or awards. They're the people. Building teams, backing talent and helping others grow has always mattered just as much as the work itself.

I'm also a working mum of two, so I'm very familiar with switching between strategy decks and Bluey, school runs and Slack notifications. It's taught me resilience, perspective and how to get a lot done on very little sleep - who's got time for sleep anyway

I still get excited by good ideas. I still believe creativity and commercial impact belong together. And I still think the best work happens when talented people feel trusted, supported and enjoy what they're doing.

Ro xo