ABOUT

Given that 84% of water-related deaths in 2015 were male, RNLI partnered with LADbible to raise awareness through the Respect The Water initiative. The goal was to debunk some of the myths surrounding drowning.
We created a seven-part content campaign based on real stories and audience driven journalism.

— 2017 Award Wins
– Brand Film Festival Award – Branded Documentary
– Brand Film Festival Award – Best of the Best
– Webby Commendation – Branded Film & Video Documentary
– AOP Digital Publishing Commendation – Best Commercial Partnership
– Drum Content Commendation – Best Not-for-Profit/Charity Content/Marketing Strategy/Campaign