ABOUT

Cachaça 51" is indeed a popular Brazilian liquor and is known to be the world's best-selling cachaça. Its slogan, "a good idea," has become an integral part of Brazilian culture.

The company released a collection of 51 posters to commemorate Soccer Day on July 19th. The posters depict iconic moments in football history, including Charles Muller introducing football to Brazil, Maradona's infamous Hand of God goal, the wave, and the invention of shin guards.

Saniretro typography was used to create the illustrations, incorporating the brand's signature assets. The letters "A" and "M" form the image of Nossa Senhora's Cloak, the letter "O" is divided into the segments of a ball, and "L" represents a player's legs.

The posters were distributed to influencers, such as former World Cup champion player Vampeta, and shared with the brand's followers through social media.