Rafael Merel CD/​Copywriter freelancer

ABOUT

Using building bricks to teach braille was an idea so revolutionary that it not only caught the attention of the media but also of the world’s largest toy manufacturer. Lego likes the idea so much that for the first time they accepted to change their most iconic product.

AWARDS

Cannes Lions - Shortlist
Cannes Lions Innovation - Silver
D&AD Award - In-book
El Ojo - Grand Prix
Wave Festival - Gold
WAVE FESTIVAL - SILVER

MADEIT CREDITS

  • Dorina Nowill FoundationClient
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