VMLY&R London London

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Brief: OOH 96 sheet. Announce Virgin Atlantic's redesigned lounge

Concept: The idea uses Virgin's cheeky, disruptive and contemporary TOV by referencing a popular niche US tv show (Pimp My Ride) while implying the Virgin lounge has exciting ad-ons not available elsewhere.

The concept won awards and received press coverage in UK national newspapers.

Date created: July 2005 2005-07-01T00:00:00+0100
Date published: 13 July 2018 2018-07-13T14:01:05+0100
Contributor:

VMLY&R London has been a Contributor since 26th April 2016.

Invite x3

PIMP MY LOUNGE

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