About me

Creative strategist with a background in experiential marketing, brand storytelling, and concept development.

I create ideas that turn brands into experiences — launches, activations, exhibitions, environments, campaigns, and moments people can feel, move through, and remember.

My work spans automotive, technology, real estate, government, lifestyle, and corporate sectors, with experience developing creative strategies, proposal narratives, event journeys, messaging frameworks, and client-facing presentations.

I'm especially interested in the psychology of experience: how people arrive, what they notice, how a space changes their mood, and why certain moments stay in memory.

My strength is turning loose briefs into clear creative systems: finding the idea, shaping the story, structuring the journey, and making sure the concept is ambitious, relevant, and executable.

Skills

Creative Direction, creative strategy, Experience Design, Experiential Narrative

Sector Experience

Brand Experience, Event Organisers / Management, experiential

Awards

Adweek Experiential Awards, Symbol Creative Awards, The Drum Award, WOW Awards ME

Clients

American Hospital Dubai, Dubai Holding, NBA2KL, Nissan, ORA Development, RTA