ABOUT

River Island is a family-owned UK retail business, with almost all of its clothing products designed in-house – two rather uncommon practices in today’s high street landscape. Draw was tasked with creating an elevated store experience that not only spotlighted River Island’s craft process, but also reflected its family business nature. This has been achieved through River Studios' name and interior scheme. Draw created an inviting shop interior that conveys a domestic look and feel through natural materials, recycled furnishings and a neutral, warmer colour palette that steers away from bright tones.