ABOUT

"My Hong Kong Buddy"(2017) is an integrated marketing campaigns created for Hong Kong Tourism Board to promote Hong Kong as a world-class tourist destination.
In the "My Hong Kong Buddy" campaign, 11 local buddies were invited to share their stories and hidden gems of their neighbourhoods. The stories shared by the local buddies were down to earth and simply delightful. As audiences were more able to relate to the authenticity, they could then see Hong Kong from a more personal and immersive perspective.