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About Client
African Radio Drama Association, now ARDA Development Communication Inc. is a non-profit organisation that has been in existence for over 20years providing development communication services across Nigeria.

Challenge
ARDA’s brand identity was not appealing for the 21st century market and as such requested for a rebranding

Solution Proffered
ROC developed a rebranding strategy that was instrumental to ARDA’s internal restructuring and outlook. ROC also developed a Marketing Communications Strategy and brand identity and framework that will reposition them for the 21st Century market.