About me
I am Art Director. Quizzer. Once upon a time opening batsman and off spinner. Tried to be a Entrepreneur. Knowledge seeker. Wannabe Writer. Facebook user. Twitter avoider. Opinion junkie. Pink Floyd lover. Intense mood-swinger. Bathroom singer. Voyeur of life.
Advertising is all about perceptions, I think the biggest task of a CREATIVE is to change/elevate/reinforce that perception in the minds of the consumer. Once this is achieved, the product comes in and we begin our task of advertising and creating an engaging relation with the BRAND. Lasting impressions are created here and the brand then resides in the heart of the consumer. When the consumer starts using, advocating and finally preaching the 'product', you have indeed created a BRAND.
After graduating as a Fine Artist, I have started my career as an Art Director in McCann Delhi. Enthralled by the power of the idea that lay within the strokes and shades, I moved closer to Advertising. Half a dozen assignments and 19 years later, I am serving as Creative Head of Scanad -Kenya. Apart from nurturing and empowering Creative teams, my passion lies in Print advertising, TV and Identity creation, which has won him several recognitions, awards and accolades. I've won a host of Awards at the New York Festival (Silver), Ad Asia (Gold), Abbey (Gold) and my work has been featured in Luerzer's Archive many times. I have a knack for strategic thinking and forays into New Business too.
From several food and beauty brands to banking, automobile and tourism, my experience is wide and varied. My portfolio includes several local and international clients such as:
Consumer durables: LG, Panasonic
FMCG: Reckitt Benckiser, Nestlé India, Perfetti Van Melle India
Beverages: Fanta, Rooh Afja, Sprite, Jeam Beam, Paras Dairy.
Automobile: Maruti, Honda, General Motors, Hero Honda
IT: Hewlett Packard, Intel, Dell,
Construction & Real Estate: DLF, Paras Buildtech
Telecom: Airtel, Aircel, MTS
Specialties:
- Press and Print Advertising
- Corporate Identity and Brand Development
- Radio Advertising
- TV Commercials and Corporate Audio Visuals
- Social & Digital Media
- Activation
It's time now to add new horizons.
Skills
Advertising, Art Direction, Branding, Creative Direction, Digital Art, Packaging Design
Sector Experience
Awards
ADFEST Awards, New York Ad Festival