Henrique Santiago Associate Creative Director

ABOUT

OREO PEOPLE is a global campaign built around the simple premise that no matter what our differences are, we can all connect playfully over an Oreo cookie. After all, it’s the only cookie that's crunchy and smooth, chocolate and creme, black and white. Using a fast-moving combination of live action and ground-breaking animation, and set to a head-bobbing dance track, OREO PEOPLE is an OREO campaign for a today's fast-paced, social-media-savvy, multi-screen generation, and has already connected strongly with younger viewers worldwide. Running now in multiple languages and formats in Europe, Southeast Asia, South America and parts of North America, OREO PEOPLE will soon premiere in China and Japan. Co-created by ACD/Art Director Rique Santiago and CD/Copywriter/Songwriter David Muhlenfeld, OREO PEOPLE is the first new global campaign for OREO since the brand’s “Wonderfilled” campaign.

MADEIT CREDITS

  • OreoClient
Project featured: on 14th December 2018

Oreo People Global Campaign

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