ABOUT

Loxyco is an e-commerce platform and "U-VOX-POP" voice for a community valuing freedom and self-expression. It hosts 5 distinct in-house streetwear brands, each with a unique philosophy, transforming apparel into a medium for cultural commentary.

Strategic Brand Ecosystem
I developed a curated multi-brand strategy to cater to diverse urban subcultures. Each brand has a defined audience and thematic focus, unified under Loxyco's core ethos. Print design is the primary vehicle for these narratives, moving from conceptual themes to bold, graphic artwork.

GRAY STATE
Social consciousness - Challenging the status quo

URBAN SAFARI
Urban exploration - City infrastructure & geometry

YXXY CODE
Vibrant self-expression - Bold rainbow colors & graphics

JOKER
Irony & free-thinking - Playful, thought-provoking designs

U SHAMAN
Mystical adventure - Shamanic & paranormal themes

Outcome
The project merged brand storytelling and functional e-commerce, a digital home for multi streetwear brand