Rina Tanzher Creative Concept & Visual Development

ABOUT

Creative Concept: Tinder turns bubble wrap into a visual metaphor for the small, self-contained worlds people inhabit. A single tap breaks the bubble, turning a digital interaction into a real human connection.
Visual Language: Transparent bubbles, isolated figures and personal screens create a repeating visual system that gradually breaks apart. The first physical pop expands into a chain reaction, while the sound of bursting bubbles builds into the film’s rhythm.

MADEIT CREDITS

Who pooled - TINDER - Advertising Concept