ABOUT

Creative Concept: A glamorous beauty salon welcomes a client straight out of a horror film. The staff treat her like any other customer, while the dirty water she leaves behind turns the nightmare into an ordinary cleaning job. Final line: CLEAN UP ANY NIGHTMARE.
Visual Language: Glamorous pink salon aesthetics collide with classic horror: glossy surfaces and heightened femininity contrast with deathly pale skin, soaking wet black hair and dirty water.