ABOUT

Working with my creative partner Rik Brown, we worked on a long term project to help re-brand Avon fragrances.

Avon have the No. 1 best-selling fragrances globally, but the brand wanted to elevate their creative offering to align more with luxury fragrances.

For their Far Away collection, we created an empowering global TVC and social campaign that introduced the new packaging while encouraging women to "Free their Extraordinary" and be confident in who they are.