ABOUT

We were asked to design the brand identity, along with launch materials including website, packaging and other brand marketing materials. The identity needed to be different; this was not fast food or a regular high street stop-off. It’s a place where there is a craft in the food they make, the experience of eating traditionally made Italian but in the middle of London. With business also being young, it had to be modern,; a ‘cool’ place to go.

The brand identity gives Domenico a distinctly modern and contemporary feel, yet still has a mark of heritage behind it, for the traditional ‘fresh’ Naples style. The logo features a bespoke script font designed to give the brand a personal and expressive emotion, whilst the colour platte and structured design scheme enriches the messaging and content in a modern portrait of an ‘artisan pizzeria’.

Acting as brand guardians, the new identity features across the other collateral we also designed, including a responsive website and packaging. Further works are planned for the menus, staff uniforms, restaurant fascia and other brand marketing including advertising and digital channels.