About me

A bonafide integrated creative leader with a deep background in content creation, digital and advertising: I'm a hybrid creative/planning/technology/data type.

Building strong brands across all media is what I enjoy the most. i have particularly deep experience in finance, healthcare, technology and telecoms.

I've built a 200 person agency from scratch, led very large creative departments, managed multiple offices, helped create award-winning cultures, frequently been a member of executive leadership teams across integrated agency accounts and have also spent much of my career leading global assignments.

I've worked in almost every channel for some of the biggest brands in the world including: Apple, American Express, BMW, British Airways, Gilead, Humana, IBM, Pfizer, Unicef, Virgin and Volkswagen.

And lots of other blue chip brands too: Barclays, BT, Cisco, CRUK, Eurostar, HBOS, Harvey Nichols, HP, Gerber, J&J, London Underground, Marks and Spencer, Mars, Merck, Orange, Nissan, NSPCC, Philips, Royal Bank of Scotland, SAP, Skype, Sony, Tesco, Time Warner Cable, Vodafone, Volkswagen, Volvo.

That's lots of brands, but I guess the summary is, I've proved I can work on almost anything and creatively engage consumers in any channel.

Specialties: Leadership. Building strong brands. Big transformative digital thinking. Data-driven creativity. Content. Collaboration

Rik's articles

Exclusive Judges Insight: How to Craft a Perfect Annual 2021 Entry

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