ABOUT

THE BRIEF: Mamas & Papas has re-launched its travel proposition and engaged our services to create all campaign assets, including online and in-store POS images, as well as a range of video assets such as banners, social cut-downs, and instructional videos.

THE CHALLENGE: Our objective was to highlight the key features of Mamas & Papas' three top-selling pushchair models by showcasing them outdoors in various terrains, configurations, and age ranges, from infants to toddlers. Our challenge was to complete the project within a tight timeframe, shooting in November and delivering final assets in 6-8 weeks.

To ensure timely delivery, we decided to conduct the production overseas in warmer climates. We managed every aspect of the production, from logistics and transportation to model casting, licensing, shooting and editing.

THE RESULTS: We scouted and shot at various locations, including towns, cities, airports, beaches, and parks, using six models ranging from infants to adults. From these shoots, we produced a library of 116 high-quality hero images and 30 video edits to be used across the Mamas & Papas campaign.

Comment from Rebecca Allen, Marketing Manager at Mamas & Papas, "Over the past year we have totally reimagined our approach to photography and we've seen some incredible successes as a result. Rig2 has been instrumental in the delivery of this. Their professionalism, attention to detail and understanding of bringing briefs to life is a true testament to their talented team. We have asked for projects with some pretty unrealistic timelines, yet they never fail! It doesn't feel like an agency/client relationship, Rig2 is a full extension of our Product Marketing team working collaboratively with us to drive our products forward!"