ABOUT

THE BRIEF
Develop contemporary and stylish seasonal imagery and video content to promote the launch of Clogau’s latest jewellery collections.

THE CHALLENGE
To capture a significant number of individual products and collections bi-annually while consistently pushing the creative envelope to ensure Clogau maintains a leadership position in terms of creativity, rather than following trends. It was also essential to keep the brand’s heritage and long-standing customer base in mind while exploring new creative avenues, to avoid alienating the core market.

THE RESULTS
We infused the rich blue and green hues of the Clogau brand palette into our creative process, resulting in an exquisite collection of model and still-life visuals that can be utilised in-store, online, and on social media. The addition of large green plant leaves and editorial-style model poses adds a modern touch to the imagery, while maintaining its distinctiveness and impactfulness.