ABOUT

The brief

Moulton College were looking to replace their previous web site such that students (both prospective and existing), their parents and employers were able to locate relevant information more easily and go on to complete an application or related enquiry. The web site also needed to reflect recent changes to the College brand. Overall, Moulton were looking to achieve a web site which would reflect their reputation as one of the UK’s best land-based colleges.
The provision of better information about the courses offered by the College was a key focus for the project with a need to make it as easy as possible to identify and apply for suitable courses. A greater depth of information was essential, as was a better means of managing course updates.
Furthermore, the College were seeking to significantly reduce the reliance on third party agencies to make web site updates. A good content management system was essential to the project.

What we did

Ridgeway proposed a solution which would completely reorganise the web site information architecture, with priority given to the means of searching for and presenting course information. Relationships between courses, campuses and related content were put at the heart of the solution such that audiences could quickly and easily reach all of the information relevant to a course.
A custom course application process was developed, ensuring that all applications were directed to the right administration system. Furthermore, a custom integration was provided with the College’s own course database to make all updates to course information as efficient as possible.

The results

The web site design was refreshed completely, with a new user interface implemented which was designed with the College’s key target audiences in mind.
College staff were then trained on the use of the system such that all web site content, imagery and video can be updated by them without any reliance on Ridgeway.
The site was relaunched in time to receive FE course applications at the start of the new academic year.