ABOUT

59% of marketers agree that it’s difficult to personalize content at scale.
- STATE OF CREATIVE AND MARKETING COLLABORATION SURVEY, ADOBE.

Communicating with a content hungry audience can be a real challenge, especially across demographics, age, territory or region. Using FUSE our combination of high quality creative and technology can create thousands of extra high quality assets in minutes to stretch your content further. It ensures absolute consistency across markets and territories giving you the assets you need to engage with your specific audience.

We developed our system to make every marketers life easier. We invest time up front to get the approach just right so when it comes to using our systems and technology to create assets at scale you can be confident they are the right ones. You can also share with markets and partner agencies building a powerful bank of marketing assets that can link to first party data enabling you to test and learn or adapt on the fly. One of the key things about our system is the more you create the lower the unit cost.

PEPSICO EUROPEAN MEALS & BEVERAGES
We were commissioned to create a multichannel content activation programme of assets to showcase beverages and meal occasions on PepsiCo’s eCommerce channels across their European markets.

We created high quality photographic assets in our studios (during lockdown) then using our FUSE software, thousands of layered files were created so local markets could pick and choose how best to engage with their target customers. The assets were also designed to work brilliantly with data to personalise each individual’s digital experience of the brand.

We delivered 35 Meals, 30 Drink variations, and over 20,000 assets that can be used anywhere anytime.

WITH DATA BAKED IN
…we can help you test and learn, making adjustments to creative and assets, according to results, on the fly. We can automatically output to any file size and any ratio to suit digital, social, print and OOH or campaign needs. Our pre-planning and creative approach means that every eventuality is planned in from the start. For Pepsi a range of backdrops and scenarios from bars, to townscapes to events were available to really bring an on brand local element to the finished assets.

This project required an agile creative response and large scale production activation. Our client said ‘“We were particularly impressed by the speed, brand accuracy and creativity of Cry Havoc to create and produce such high-quality large-scale content”.
ALL KEY SECTORS COVERED
Our approach and technology can help with content on any platform in any size or ratio. If you work in one of the following sectors then why not get in touch to find out how our creativity + technology could help your brand 
get ahead?

Health & Beauty • Food & Drink • FMCG • Home Improvement & DIY • Travel & Technology

We can make a real impact on any platform including digital and display, website and e-com, email, POS and POD, Social, OOH and Campaign. The ability to tailor the variables and output different finished files in multiple ratios in seconds means everything is covered.

And don’t forget - everything we create is rights free in perpetuity so every asset you create or distribute is yours to use wherever and whenever you want. Why not get in touch and talk to us about FUSE today?