ABOUT

Increasing brand awareness
The Distell Group is South Africa and Africa’s leading producer and marketer of wines, spirits, ciders and other ready-to-drink beverages, sold across the world. We partnered with them to create stand-out digital and social content to increase visibility and brand awareness for Amarula, Black Bottle, Deanston, Bunnehabhain, and Tobermory Mountain Gin.

Our team develop a content strategy for each brand and then deploy the talent and expertise to bring it to life on social and digital channels where it will be most visible and increase customer interaction. We create high quality stills and video for social, digital and campaigns that roll out across EMEA and globally.

Whether the brand challenge is visibility, education, heritage, quality or just staying front of mind our team are experts at planning out what content type will work best to achieve the brand ambition. We carefully craft and plan every asset with our creative, styling, mixologist and image teams in our state of the art food and drink studio or on location at one of the distilleries in Scotland or beyond.

GIN & MALTS EXAMPLE
We recently combined three of the Distell brands into one three day production to maximise efficiencies and get the most out of the production budget. We had a video crew filming social moments to inspire for Instagram stories as well as a stills team capturing serves and key visuals.