About me
An accomplished Creative Director with skills in user-centred UX & UI design and online marketing. I currently lead a team of designers in Singapore and Indonesia on a range of digital products and e-commerce websites for the luxury decorative sector; using agile methodology in collaboration with a large IT development team.
Previously, I worked as a Service Design Consultant for EY-Seren on projects in the Middle East, managing visual design and art direction on complex government systems for the Saudi Arabian Ministry of Health and Labour. Including asset creation of brand guidelines, illustrations, UX flow charts, wireframes and responsive UI design presentations, all following design thinking processes.
I have over 10 years' experience working as a Digital Art Director at a number of agencies in London, including Ogilvy, AKQA, Y&R and Tribal DDB. Projects included fully responsive websites and e-portals, online marketing and global outdoor digital campaigns for blue chip clients, ranging from financial to entertainment, governmental, automotive and electronics.
As an expatriate, I have developed an appreciation and sensitivity to other cultures, which has broadened my creative outlook and design practice. I thrive in a team environment and have proven interpersonal skills to lead a creative department.
Skills
Advertising, Art Direction, Creative Direction, Digital Marketing, Fine Arts, Graphic Design, Team Management, UX/UI
Sector Experience
Awards
D&AD Award - Yellow Pencil/White pencil
Clients
AKQA, ASUS UK, BBC, BBH London, Coca Cola, Coca-Cola, DIGITAS, Disney, Ford, Google, HSBC, lloyds banking group, Mirum, Ogilvy UK, Publicis One, The Bio Agency, Tribal DDB London, Vodafone, Warner Bros. Entertainment Group of Companies, Work Club, WPP