ABOUT

The Alzheimer's Disease Academy bring together the best healthcare professionals from all over the world to share knowledge in the treatment of Alzheimer's disease.
Because Alzheimer's is a disease that can be treated, the sharing of knowledge can actually bring people sufferers and their families together once again.

As well as a creating a highly recognisable identity suitable for use everywhere it’s needed, I wanted to honour that sentiment and create something fit to bring people together again.

The solution for the identity came as a letterform symbol of an A. The double bar represents an embrace to express the idea of people coming together again.