Richard Wood UX/​CX Strategist


The client – The Forge Kitchen – came to us with an idea for a range of pre-made, hand-crafted, bottled cocktails that could be sold direct-to-consumer through the restaurant and also online via an e-commerce website. While they set about making the drinks and perfecting the recipes, we came up with the brand name – Smith's – and names for the 4 craft cocktails comprising the first batch. We worked with illustrator Jonathan Dukes on the concept for 'Bertram Black' – our steampunk-inspired Gentleman Blacksmith, who would feature prominently on the bottle labels and other print collateral, as well as on the website and across various social media channels. As well as designing and building the e-commerce website, we also oversaw the photoshoot where some amazing product photography was achieved against the backdrop of The Forge's cocktail bar. We look forward to working with The Forge to develop the Smith's Cocktails brand further as they add more luscious libations to the range!

Date created: February 2021 2021-02-01T00:00:00+0000
Date published: 6 February 2021 2021-02-06T15:43:01+0000


  • Smith's CocktailsClient
Project featured: on 16th February 2021

Smith's Cocktails - Craft Cocktails for the Discerning Drinker