ABOUT

A simple and fun way for people to understand the future of wearables and customer engagement.

The activation that delivered a glass of Rosé to festival attendees within the proximity of the VIP section of Cannes Lions Beach with just one tap. Possibly the best way to introduce ourselves and how we can deliver personal, tech savvy experiences.

Teaming up with Urban Airship it utilised a network of iBeacons to distribute notifications and associate orders with table location. The technology was effectively invisible to the user – it just worked, and was held up as a great example of how mobile technology can be used to create truly impactful experiences.

Unofficially the activation won the event. Officially, it won 4 awards: 2015 Davey Award - Silver & gold; W3 Gold Award for Food and Drink Technology, and W3 Gold Award for GPS / Location Technology.