ABOUT

“Broadband in the sky!”

An immersive installation for Inmarsat Aviation at trade shows around the globe, including locations such as Singapore, Nyon, Madrid, Hamburg, and Long Beach. IPads loaded with AR content created an immersive, memorable experience for Inmarsat customers and prospects. Showcasing 12 in-flight experiences visitors were invited on a “flight to Barcelona,” given an iPad and instructed to step inside a stylised representation of an aircraft cabin and cockpit.

Using augmented reality, visitors could self-direct their experience with stories relating to how the in-flight journey can be enriched with connectivity. Each story chapter was crafted to resonate and inform but not intimidate. The underlying consideration was that our audience, being senior decision makers, would not respond well if made to work too hard or feel foolish if they weren’t able to use the technology appropriately.

In the back-end, Inmarsat were able to understand which of the invited guests had engaged with what content, ultimately assisting them with their post show follow up.