ABOUT

Our tech savvy audience want something different – An original and compelling voyage of self discovery.

Being given the opportunity to come up with a wholly original way to present a rich, emotionally charged narrative, definitely falls into the dream brief category.

Created solely to be experienced on a smartphone, Far Away from Far Away is a digital documentary about Zita Cobb, the visionary social entrepreneur behind the innovative economic and artistic transformation of Fogo Island, Newfoundland.

With the knowledge that our target audience were comfortable with technology and respond well to an new digital experiences gave us license to be creative. As long as it was intuitive to use and the core narrative was preserved, nothing was off the table.

The eventual solution is inspired by the format of ‘stories’ often shared on social platforms and gave the user some control of the visual experience whilst the captivating narration became the glue that held the experience together.

Although publicly released in 2021 the experience was overwhelmingly well received for it’s forward-thinking way of storytelling at the 2019 International Documentary Film Festival in Amsterdam. Then, following its public release in 2021 it was awarded FWA of the Day by thefwa in March 18, 2021.