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“I want to be amazed!”

An engaging way to pose serious questions. Working closely with the team from Ogilvy One, the concept was to encourage people to consider how a future world full of AI, machine learning and automation might change their lives. Utilising Microsoft’s Kinect sensor and impactful video walls we created a digital backdrop that, where practical, mirrored the actual physical environment. As people passed by the installation they would see themselves, as a robot, reflected in our digital world. As they moved, raise a hand, jumped, so would their robot self. The installation included multiple variations of a 3 X 3 55” landscape seamless display walls and travelled across multiple airport and event locations including Frankfurt, Berlin, Davos, Boston, London, New York, Hong Kong and Sydney.

The activation proved tremendously successful with people and Awards bodies alike. So much so that EY commissioned a number of refreshes culminating in an additional ‘paint trail’ feature that debut in late 2019 and was to due run throughout 2020.