ABOUT

“Finding a new, more engaging way to tell product stories”

A Web Augmented Reality (webAR) App for Dell Technologies World 2019 conference to showcase Dell’s capabilities with the technology that is transforming our future. The main challenge was to, without requiring the download of a dedicated App, create an outstanding
AR experience making use of the emerging capabilities of the Web AR and Web 3D platforms.
A technical and creative challenge requiring an in-depth understanding of what was possible and how to adapt to the limitations of a comparatively Lo-Fi platform whilst achieving a premium user experience.

The Augmented Reality interactions were realised through a combination of direct mobile 3D object manipulation, callouts, animations and deep linking to additional content. Drawing huge crowds to the Dell stand at the time, all client objectives were realised. Now, new and more sophisticated iterations are being developed as a vehicle to allow Dell to engage with customers in a novel yet meaningful way during the current pandemic.