ABOUT

A TWIST ON A LOVABLE BRAND.We were initially commissioned by an agency to help win a pitch to create a new look for Wall's ice cream. This lovable brand is recognised worldwide, but the client felt that it was becoming dated and needed to be refreshed without a drastic overhaul. We looked at the typemark, the icon and how it can live when sat on the corporate red and the overall visual language and how this would treat the creamy products.