ABOUT

Excited to share the refreshed brand identity for PhysioAction, created in collaboration with the team at Madeby7. Rich Hayden and I were brought in to evolve the brand into something that reflects where the business is today, while still respecting the foundations that were set previously.
The original identity, created by a designer who has since passed away, had real heart. This rebrand isn’t a tribute in the literal sense — but we wanted to carry forward the spirit of her work. The new identity keeps that sense of care and movement, but brings a clearer expression of PhysioAction’s purpose: helping people move freely and feel better in their everyday lives.
The refreshed symbol has a gentle rhythm to it — a pulse — representing recovery, flow and the journey back to comfort. Combined with a clean, uplifting visual system, the brand now feels calm, confident and human.
Huge thanks to the PhysioAction team for the trust.
Looking forward to seeing this next chapter unfold.
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