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What cause could bring together stars like Ed Sheeran, Paloma Faith and Elton John to work with Formula 1, Youtube, and Google? A vision to End the Silence for millions of orphans around the world. Hope and Homes for Children is inviting users to upload their most precious childhood memory associated with a particular song, donate towards the charity, and share with friends and family. For the duration of the three-month campaign UK Aid will match every donation, bringing further awareness and aide to end children’s loneliness and silent suffering in orphanages across the globe.

Like Digital worked closely with the charity and partners to create a custom platform for their campaign. Users can see celebrity-driven content and are given the tools to find their own song through which to tell their story, and share their unique memory across social channels. They can then donate based on the length of song, year of release, or an amount of their choosing.

This best-in-class website acts as a hub to collate artist’s videos and user-generated stories, allowing users to connect with friends and family, create playlists, browse other people’s memories, and donate to help the cause. The campaign has been very warmly received thus far, and thousands of memories have been added to the vault and shared around the world.