ABOUT

Ben Sherman’s philosophy is to reject the mundane and normal, and to embrace the new. Taking this forward we collaborated with them on a number of social campaigns. Like Digital orchestrated national campaigns for Ben Sherman across Instagram and Facebook, acquiring users through quick-play mechanics centred around football, celebrity and style.

We created an interactive Shirt Match game for Facebook to commemorate their 50th anniversary. Five icons from the past years designed a shirt, and users were given the chance to match the icon to the correct design. All net proceeds were donated to the Teenage Cancer Trust.

The #ButtonUp Competition encouraged users to share a photo of themselves in their best buttoned-up style for a chance to win the shirt of the week. The images were featured on the site, and the campaign proved to be immensely successful.

Ben Sherman Plays Ball campaign celebrated a summer of football with a ‘Spot the Ball’ campaign optimised for mobile. Players who were able to correctly place the ball in the picture won a vintage Ben Sherman football.