Richard Creative Director /​ Brand-writer

ABOUT

With a perfect storm of projects that are all non-disclosures, it's been really hard to have much to show for the last two months of slogging away - so for light relief from the full-on client frenzies, another little side project here I can share: the Shedbuilders identity.
I love to rescue racing bikes from the scrap-yard, so when I spot a potential prospect I'll buy it and fix it up. Sometimes the identities of the makers are completely obscured and in those cases, these become ShedBuilder specials and given they often get more care (and a special paint job as well), I thought it was about time they sported some semi-professional branding (in the form of clear lacquered rub-downs).
The materials shown here I've applied to the mystery blue 10-speed machine, which was stripped, repaired, polished, reassembled, adjusted, badged, tested and will soon be off with its new owner to enjoy.
Great fun to combine the day-job branding and design skills with some proper grafting!

MADEIT CREDITS

  • Richard HillClient
  • * RichardDesigner, Typographer, Restorer
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