Richard Creative Director /​ Brand-writer

ABOUT

While still locked in a no-posting-hiatus with projects under embargo in rather drawn-out programmes, my mind's been wandering and as a result, I've put this short experimental piece together.
Self-initiated projects are great places to try out some edgier (for which read 'hmm, we don't think that'll really work, Richard') ideas, ones which might not quite come off, but this one - an imaginary new product development and packaging line for Schweppes Mixers - seemed to hold some promise (albeit that everything could do with a good deal more polishing...) Hence the share.
The idea toggles around language, sound, typographic design, colour and materials and as such I've set it out a 'presentation' to capture the various components that nest together here.

MADEIT CREDITS

  • Richard HillClient

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