ABOUT
Reflecting the maturity of the brand as it moves towards its fourth year, Zenos Cars was able to secure both new and used car finance offers for prospective buyers and owners - and needed a marketing campaign to bring this to life.
I created the idea of 'monthly enthralments' as a headline that captured the accessibility of a more affordable route to ownership, while underscoring the brand's experience platform of 'living life to the thrill'.
The campaign creative was then executed across a range of digital and physical media. The work included creating print templates, web and social media assets and a suite of online animated spots for search.
I liaised with Santander, Zenos' finance underwriters, during the development to ensure full FSA compliance, and generated the image and copy assets for all materials.
MADEIT CREDITS
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Zenos CarsClient
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RichardCreative Director, Writer, Art Director, Designe
Back to Monthly Enthralments - Zenos Cars finance project
Kevin Sullivan
Art Director | Creative Director, Freelance
United States
Cerven Cotter
MULTI-DISCIPLINARY T-SHAPED CREATIVE INDIVIDUAL
United Kingdom
Roberto Nicolò
Lead / Senior Creative / 3D Designer, Freelance
United Kingdom
Tomasz Bilak
Graphic Designer, Self employed
Poland
Vitor Hildebrand
Associate Creative Director, WMcCann
Brazil
Tom Wilding
Senior Designer, S3 Advertising
United Kingdom
Oliver Keane
Motion Graphics Designer, Freelance
United States
Simon McMahon
Head of Creative, Euro Packaging UK Ltd.
United Kingdom
Matthew Thomas
Photographer / Artist / Film maker, Matthew Thomas Photography
United Kingdom
Gerald Retzos
Graphic Designer, Freelancer
Sweden