Richard Creative Director /​ Brand-writer

ABOUT

This is the document that fully sets out the reason why the signage showcased in my the credentials looks the way it does.
How it got to look that way.
What the signage family looks like and how you (well, you if you’re a Lotus Retailer) might go about procuring yourself some signs.
This booklet, one of a series of six (soon to be eight) is now in it’s third iteration just this year.
After all, a guideline need to be a living document. Otherwise how on earth is is suppose to guide you?

MADEIT CREDITS

  • Lotus CarsClient
  • RichardCreative Director / designer / writer

Lotus Retail Identity Signage Guidebook

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