ABOUT

Don’t you just love a good guideline?
Clients love them as well, strangely right at the beginning of a design programme when things are freshly minted.
Which leaves you in a double-bind, as in large roll-out programmes it’s not until you’ve started building stuff do you really begin to understand what the ‘rules’ that you need, are. But you need the rules in place so as your audiences don’t start making up their own!
This version for Lotus, was only officially launched this year, well into the development of the programme, but with the fortunate position that the Covid restrictions had placed on the physical development. Fortunate as it allowed us the time to do more of the background work than might be usual - and solve more of the problems, so as better answers could be presented.
This booklet, one of a series of six (soon to be eight) is now in it’s third iteration just this year.
After all, a guideline need to be a living document. Otherwise how on earth is is suppose to guide you?