Richard Creative Director

ABOUT

In a further development to the signage story, this project marks the first tranche in a new site-wide wayfinding system for three locations in the UK - variously mixed-used office, factory, research, testing and development and customer experience facilities covering many acres and dozens of buildings.

The signage design is based around a very simple post and panel system, with the post a unique extrusion pattern developed from my original ‘apex’ sign - namely two converging paths forming an approximate ‘v’ shape.

The extrusion makes a simple sign part of the Lotus visual language and ties a potential huge range and quantity of types into a pattern which can planned and extended indefinitely.

The panel information is a hybrid of UK Government Department of Transport (DoT) guidelines for traffic symbols, with the use of the Lotus font family for all other text.

The result is a highly legible and, again, distinctly ‘Lotus’ in feel.

The signs illustrated here are from the pilot project at the UK head office and based on a single, simple user journey down the main thoroughfare on the site.

On the basis of really good feedback the project will now be developed further (with additional signage to identify main buildings and specific Health and Safety aspects added for the factory operations) and taken across the whole site and into the other two locations through this year.

MADEIT CREDITS

  • Lotus CarsClient
  • * RichardCreative Director, Signage designer, Signage con
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Richard has been a Contributor since 27th June 2022.

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Lotus Cars - Corporate Signage / Wayfinding for factory premises

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