Richard Creative Director /​ Brand-writer

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Up, up and away?

This little self-initiated thread was inspired by two things, both of which are emerging business models and both of which represent an opportunity for a brand or brands to help shape it.

The first is that drone~delivery is clearly now a thing, with lots of businesses trialing and testing. These include both established brands (Royal Mail, Amazon), the UK Government and plethora of new players (DronePrep, SkyPorts, Windracers) to cite a few.

The second was reading about the Bicester Motion x SkyPorts venture for a ‘VTOL~port’ (piqued my curiosity as I work quite near to it and have worked with the team at Bicester Motion.)

So, I wondered what the combination of product (VTOL, parcel services) and place (VTOL ‘ports’, freight) might look like if a company composed of those ~ built around the idea of air~freight~on~demand as service (AFdS) ~ might look like as a new brand…

Introducing ‘DLVAIR’ - pronounced ‘deliver-air’ - for the new market opportunity.

Inspired on the rotors or drones and VTOL aircraft, DLVAIR combines the visual language of airports, landing signage and aircraft identification with the impact of a delivery-focussed, D2C service - in an impactful, distinct and memorable logotype.

‘DLVAIR’ services are delivered by the new species of VTOL-drones (this one a concept by Qinsheng Meng, a student of Zhejiang Gongshang University (bringing “a different spin to drone delivery by focusing on long-distance services.’)

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